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Restarting Domestic Tourism – Perseverance Preparedness

Original price was: ₨ 3,000.00.Current price is: ₨ 900.00.



Course Overview:

Tourism is a significant part of our economy, and the immediate and immense shock to the tourism sector resulting from the coronavirus pandemic is affecting the wider economy. We are now entering a new phase in fighting the virus while at the same time managing the re-opening of the tourism economy. This is a complex and challenging task, and quantifying the impact on the tourism economy is difficult. This course will guide you to discover winning strategies to promote domestic tourism with a specific focus on domestic tourism marketing.

Who can take this course?

This is a special course for those who would like to reboot their tourism business and also for the ones who would like to execute new business in the tourism industry or someone who is involved in the tourism industry.

Course Content:

Day 1: Understanding of the Current Situation & the nature of the Crisis

Review of Operational Experience during  Lockdown Experience

Current Policies and Protocols to follow restarting tourism

Day 2: Market Intelligence and identifying the market segment

Innovation and startups

Pricing and Designing the packages/offers

Day 3: Use of Influencers and Story Pitching

Technology-backed initiative – digital promotion, online delivery, less touchpoints etc.

Coordination and Collaboration; Joint Packages; Joint Promotion

What will you learn from this course?

  1. Identify and understand the current situation most likely to dive into innovations and collaborative approaches for tourism recovery.
  2. Frame your tourism offer more creatively and effectively for local audiences.
  3. Produce and implement place marketing campaigns to stand out in a competitive market


Skills You will Learn:

Leadership, Marketing, Problem-Solving,

Communication Skills, with a strong customer focus

IT Skills, Presentation Skills, Analytical Skills

Interpersonal & Intrapersonal Skills


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