Tourism is a significant part of our economy, and the immediate and immense shock to the tourism sector resulting from the coronavirus pandemic is affecting the wider economy. We are now entering a new phase in fighting the virus while at the same time managing the re-opening of the tourism economy. This is a complex and challenging task, and quantifying the impact on the tourism economy is difficult. This course will guide you to discover winning strategies to promote domestic tourism with a specific focus on domestic tourism marketing.
Who can take this course?
This is a special course for those who would like to reboot their tourism business and also for the ones who would like to execute new business in the tourism industry or someone who is involved in the tourism industry.
Day 1: Understanding of the Current Situation & the nature of the Crisis
Review of Operational Experience during Lockdown Experience
Current Policies and Protocols to follow restarting tourism
Day 2: Market Intelligence and identifying the market segment
Innovation and startups
Pricing and Designing the packages/offers
Day 3: Use of Influencers and Story Pitching
Technology-backed initiative – digital promotion, online delivery, less touchpoints etc.
Coordination and Collaboration; Joint Packages; Joint Promotion
What will you learn from this course?
- Identify and understand the current situation most likely to dive into innovations and collaborative approaches for tourism recovery.
- Frame your tourism offer more creatively and effectively for local audiences.
- Produce and implement place marketing campaigns to stand out in a competitive market
Skills You will Learn:
Leadership, Marketing, Problem-Solving,
Communication Skills, with a strong customer focus
IT Skills, Presentation Skills, Analytical Skills
Interpersonal & Intrapersonal Skills