This Course Includes
Starting June 20, 2021 (5:30 PM - 7:30 PM) Why take this training on integrated marketing?
- Understand the process of creating the integrated marketing campaigns, and Identify market segments and assess market situations and industry trends.
- Align marketing campaigns with the marketing communication strategies and marketing objectives.
- Integrate digital and traditional marketing campaigns for customer value, impact and influence.
- Develop an integrated marketing campaign to evaluate the future of marketing trends post-COVID scenario.
- Introduction: Communication, Marketing, Marketing Communication, Brand Communication, and Integrated?
- Communication: how it has changed over the last 25 years, how web-led convergent communication is the way to go ahead.
- Marketing: how it has evolved from sales-focus to multi-focus today, from offline, on-air, and on-ground to multi-media marketing, with digital marketing becoming stronger today, post-pandemic.
- Why integrated and how integrated approach will work in Marketing Communication and Brand Communication.
- The COVID impact on marketing and its communication, and the need for IMC more than ever before.
- Future of Marketing Communication in Post COVID times: how do we prepare ourselves for the emerging scenario?
- Marketing Skills
- Communication Skills
- Decision Making Skills
- Digital Skills
- Introduction to Integrated Marketing -Episode 1 2 weeks, 6 days
- Introduction to Integrated Marketing -Episode 2 00:15:00
- Introduction to Integrated Marketing -Episode 3 00:15:00
- Introduction to Integrated Marketing -Episode 4 Unlimited