Digital Advertising as a whole shows the evolution phase of digital advertising, it’s types, platforms, and the proper planning for digital advertising campaign. Platforms like Facebook, Twitter, YouTube, WhatsApp, Instagram, Snapchat and other platforms are also thoroughly discussed with their own marketing niche and ways to do marketing in this platforms. With that, content marketing, graphics and videos for social media marketing are also used with the strategy that can be used in it. This course will give an insight to participants about the overview of online world, different forms of digital advertising and marketplace.

This course will run in two parts as below:

Part 1: Digital Advertising

  • Evolution of Online Advertising
  • Types of Online Advertising
  • Digital Platforms
  • Digital Campaign Planning and Measurement
  • Presentation by Learners based on actual client brief

Part 2: Social Media Content and Marketing

  • Evolution of Social Media
  • Social Media Platforms-Functionalities and Best Practices
  • Social Media Content Strategy
  • Social Media Campaign Planning
  • Presentation by Learners based on actual client brief

Learning Goals-

  • Knowledge of digital marketing development
  • Insight to precise digital marketing techniques and strategies
  • Ability to us different marketing tools in different digital platform
  • Insight to mechanism of different digital marketing tools
  • Ability to run a structured digital marketing campaign

Duration: 5 nights, 6 days

Location:- Ramoji Krian University, Hyderabad, India

Program Date: June 12 to June 16

For Application-https://glocalafterschool.com/register-for-digital-marketing-training/

Course Curriculum

marketing

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